|Why the Enterprise Needs a Few Good Journalists||| Print ||
|Written by Industry News Services|
|Friday, 06 April 2012 02:36|
by Shel Israel
I seem to have picked up on an unintended theme recently. Recently, I wrote about how Rackspace employed Robert Scoble but let his video interviews with entrepreneurs remain independent of the company marketing efforts.
Earlier this week, I wrote about how the lines of journalism are being blurred between media, the organizations they cover, and the people who consume their content. I didn’t realize it at the time, but the two stories connect.
Online and social have blurred many of previous enterprises’ hard edges. They collaborate with customers to build better products, in shorter periods of time, at reduced marketing costs. They integrate the personal brands of their social media stars into their enterprise brands. Instead of just pitching traditional media, they use social platforms to actually become the media.
It seems like it is all braiding together, which brings me to a dusty idea of mine that I still love.